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Did Tim Cook Need To Apologize For Apple Maps? [Let's Talk]
Apple doesn't have a rich history of apologizing for their errors, big or small. When AntennaGate shook the web, Apple held a conference but they never said they were sorry. They just told us that antennas suck sometimes but they'll give us a free bumper to be quiet. In fact, I can't remember many times at all where Apple came out and publicly admitted a mistake.
Tim Cook's apology this morning was a great gesture. It was almost a first for the company. Admitting that Apple's not perfect and made a mistake isn't easy, but did Tim Cook need to apologize? Could they have done something else to resolve the situation? We'd love to hear your ideas.
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